Last Updated: 2026
This Fulfillment Policy explains how Ayush Pandey, an independent remote SEO and digital marketing freelancer, delivers services, handles project commencement, cancellations, rescheduling, service delays, and refund requests.
The services covered by this policy may include SEO consulting, technical SEO, on page SEO, content and SEO strategy, local SEO, international SEO, eCommerce SEO, AEO, GEO, AIO, SXO, SEO audits, digital marketing consulting, and other services agreed with the client.
All services are delivered remotely unless otherwise agreed in writing.
Before starting a project, I will communicate the agreed scope of work, applicable fees, expected deliverables, estimated timelines, and other material project requirements.
Services will begin after the applicable requirements have been completed, which may include:
Acceptance of the proposal or agreement
Payment of the agreed advance or initial fee
Receipt of required website access
Receipt of required business information
Receipt of relevant documents, content, or assets
Completion of any other agreed onboarding requirements
The specific fulfillment requirements may vary depending on the service.
SEO and digital marketing services are delivered according to the scope agreed with the client.
Depending on the engagement, deliverables may include:
SEO audits
Keyword research and strategy
Technical SEO recommendations
On page optimization
Content strategy
Content briefs
Local SEO activities
Link building and digital PR activities
SEO reporting
Search performance analysis
AEO, GEO, AIO, or SXO recommendations
SEO consulting
Other agreed deliverables
The exact deliverables, frequency, and timeline will depend on the applicable proposal, agreement, or written communication.
Estimated delivery timelines will be communicated before or during project commencement where reasonably possible.
SEO performance and implementation timelines may depend on factors outside my direct control, including:
Client approvals
Website access
Developer availability
Content availability
Third party platforms
Search engine crawling and indexing
Search engine algorithm changes
Technical issues
Delays in receiving required information or materials
A delay caused by a client dependency or third party may result in a corresponding adjustment to the project timeline.
Clients are responsible for providing accurate information, timely approvals, required access, and materials reasonably necessary to complete the agreed services.
Where required, clients should provide access to relevant platforms such as:
Website CMS
Google Search Console
Google Analytics
Google Business Profile
Hosting or technical systems
SEO tools or reporting platforms
Other systems required for the agreed work
Clients should provide only the level of access reasonably necessary for the services.
Failure to provide required information, approvals, or access may delay fulfillment.
A client may request cancellation of an ongoing service by providing written notice through email or another agreed communication channel.
For recurring services, the applicable notice period will be stated in the relevant proposal, agreement, invoice, or service arrangement.
If no specific notice period has been agreed, I will generally require 14 days’ written notice for cancellation of recurring services.
Cancellation does not automatically cancel payment obligations for services already completed, work already started, or approved third party expenses.
For one time projects, cancellation requests should be made before work begins.
If work has already started, the amount refundable, if any, will depend on:
Work already completed
Time already allocated
Deliverables already prepared
Third party costs already incurred
The specific terms agreed for the project
Any refund will be assessed against the portion of the service that remains unfulfilled.
Refund eligibility depends on the nature of the service, the stage of fulfillment, the applicable agreement, and applicable law.
Where a service has not yet commenced and no non recoverable costs have been incurred, a refund may be considered subject to the agreed payment terms.
Where work has already commenced, fees may be retained to the extent they relate to services already performed, time already allocated, deliverables already produced, or non refundable third party costs.
Where I am unable to provide a contracted service due to reasons within my reasonable control, I will work with the client to determine an appropriate remedy, which may include completion, rescheduling, replacement deliverables, or a refund for the unfulfilled portion of the service, as appropriate.
Nothing in this policy limits any refund, cancellation, or other rights that cannot lawfully be excluded under applicable law.
SEO services involve ongoing work and depend on search engines, competitors, website technology, content, market conditions, and other factors outside my direct control.
Payment for SEO services is therefore based on the agreed professional services and deliverables, not on a guaranteed ranking, traffic level, lead volume, revenue figure, or search engine position.
A change in rankings, traffic, impressions, conversions, or other search performance metrics does not automatically create a right to a refund where the agreed services have been properly delivered.
Clients may request to reschedule consultations, meetings, audits, or other scheduled activities.
Rescheduling requests should be made as early as reasonably possible.
Rescheduling is subject to availability and may require an adjustment to the original delivery timeline.
Repeated missed appointments or failure to communicate may result in the scheduled service being considered delivered where preparation or dedicated time has already been allocated, subject to the applicable agreement and applicable law.
If a project is delayed because required information, access, approvals, content, payment, or other client requirements are not provided on time, the original delivery timeline may be adjusted.
Extended client delays may also require project scope, scheduling, or pricing to be reviewed before work resumes.
Some SEO and digital marketing activities depend on third party platforms and services, including search engines, website hosting providers, content management systems, analytics platforms, advertising platforms, social media platforms, and SEO tools.
I do not control the availability, policies, functionality, algorithms, or technical changes of third party platforms.
If a third party platform prevents or materially affects the delivery of an agreed activity, I will communicate the issue and, where reasonably possible, provide an alternative approach.
Where a project includes specific deliverables requiring client review or approval, the client should review the materials within the timeframe communicated during the engagement.
Requests that materially change the agreed scope may be treated as additional work and may require separate approval or fees.
Minor reasonable revisions related to the agreed scope may be handled as part of the original service where applicable.
Work outside the agreed scope is not automatically included in the original service fee.
Additional work may include substantial changes to the agreed strategy, additional pages, additional websites, additional locations, new services, extensive revisions, or work requiring substantially more time than originally agreed.
Additional work will be discussed with the client before it is undertaken where reasonably practicable.
Unexpected circumstances may occasionally affect service delivery.
These may include serious technical failures, major service outages, natural disasters, government restrictions, widespread internet disruptions, or other circumstances reasonably beyond my control.
Where such circumstances materially affect fulfillment, I will communicate with the client and make reasonable efforts to resume or complete the affected services.
Payments must be made according to the agreed payment schedule.
Where a payment becomes overdue, I may temporarily pause work until the outstanding amount is resolved.
A pause caused by overdue payment may affect the original project timeline.
Any applicable payment terms stated in a proposal, invoice, contract, or written service agreement will take precedence where they differ from this general policy.
To request a cancellation or refund, contact me using the details below and provide:
Your name
Business name
Relevant service or project
Payment or invoice reference, where available
Reason for the request
Any relevant supporting information
Refund requests will be reviewed based on the applicable service agreement, fulfillment status, payment terms, and applicable law.
Where a refund is approved, the refund method and processing timeline will depend on the original payment method and applicable payment provider procedures.
I operate as an independent freelancer and provide services remotely.
I do not maintain a publicly accessible physical office or client service location.
Client meetings, consultations, project communication, and service delivery are generally conducted through online communication channels.
This Fulfillment Policy provides general information about service delivery, cancellations, and refunds.
Where a signed agreement, approved proposal, invoice, or other written service arrangement contains specific terms that apply to a particular engagement, those terms will govern that engagement to the extent permitted by applicable law.
Nothing in this policy is intended to remove or restrict rights that cannot legally be excluded.
For cancellation requests, refund requests, fulfillment questions, or service related concerns, contact:
Name:- Ayush Pandey
Email: seo.ayushpandey@gmail.com
Phone: +91 9768958341
Website: seoayushpandey.com
Work Arrangement: Remote
Last Updated: 2026
About Me
I began with SEO but quickly realized rankings alone do not grow businesses. Sustainable growth happens when visibility, user experience, conversions, and automation work together as one connected digital strategy.
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